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‘Capitalizing on Culture’ Aug. 1-2 in Pikeville to focus on regional collaboration, innovative heritage tourism marketing

Kentucky Heritage Council logo          SOAR logo

Frankfort, Ky. – Exploring how the National Park Service (NPS) “Discover Our Shared Heritage” Travel Itinerary Series might be put to use in Eastern Kentucky – and how innovative marketing of heritage tourism could reap huge economic returns – will be the focus of keynote presentations during the “Capitalizing on Culture” conference Aug. 1-2 in Pikeville.
Other sessions will examine place making, economic development through historic preservation, benefits of nonprofit advocacy, pumping life back into traditional downtowns, cemetery preservation and genealogical tourism, and identifying themes that can help the region link unique places and create heritage tourism opportunities by telling an authentic story.Pikeville Main Street

The third entry in the 2014 Kentucky Preservation Series, “Capitalizing on Culture” is presented by the Kentucky Heritage Council/State Historic Preservation Office (KHC), Shaping Our Appalachian Region (SOAR) and Community Trust Bancorp Inc. Other presenting partners are Preservation Kentucky Inc. (PKI), the Kentucky Main Street Program, Friends of Kentucky Main Street, Pikeville Main Street Program, the City of Pikeville and Pike County.
This free, two-day conference will take place at the Eastern Kentucky Exposition Center from 10 a.m. to 4 p.m. Friday, Aug. 1, and 9 a.m. to 5 p.m. Saturday, Aug. 2. A complete agenda follows.
Don Wollenhaupt, chief of interpretation and education for the NPS Southeast Region, will kick off the Friday program using African American history and Civil War sites to illustrate how a travel itinerary can be packaged and nationally branded to facilitate a well-rounded experience. A panel discussion will follow with representatives from Big South Fork National Park, the Lewis and Clark Trust, Daniel Boone National Forest and the Kentucky African American and Native American heritage commissions.
The Friday panel will include Phil Osborne, president of Osborne and Associates in Lexington and chair of the SOAR Tourism, Arts and Heritage working group. “Kentucky – especially the Appalachian Region – is so steeped in history and culture that many take it for granted. I see tremendous opportunity in nurturing that tradition of history, heritage and culture into its own tourism sector,” he said.
“Anything our SOAR working group can do to help push that concept along will be a welcomed challenge. The reward will be in the risks we take to bring that story to new generations of Kentuckians and to those who have migrated elsewhere who need to understand the deep roots that helped make them who they are today.”
At 1 p.m. Saturday, Griffin VanMeter of Bullhorn Creative and Kentucky for Kentucky will discuss the work he has done for his North Limestone neighborhood in Lexington and how place making helps define communities. This will be followed by a panel discussion with entrepreneurs from several successful eastern Kentucky small businesses.
Also Friday will be a discussion on preservation advocacy led by Betsy Hatfield, PKI executive director, followed by a roundtable discussion with representatives of regional and local preservation nonprofits discussing how their efforts have lasting benefits. The day will end with a free reception hosted by Preservation Kentucky, and free tours of historic sites associated with the Hatfields and McCoys.
Other Saturday presentations will examine cemetery preservation and genealogy-based heritage tourism, the National Register of Historic Places as a heritage tourism tool, state and federal rehabilitation tax credits for historic buildings, and Kentucky ArtPlace and Our Town, two programs that were the subject of a Kentucky Arts Council conference in May. Grant recipients who have benefited from these programs gathered to discuss opportunities to connect creative arts communities across the state, and two eastern Kentucky sessions will include recaps of that meeting as well as broaden the discussion to include anyone interested in building stronger communities and stimulating economic growth through arts and cultural engagement.
For conference updates and program information, visit
Hampton Inn of Pikeville is serving as the conference hotel, with rooms available for $94 per night through July 23. For information or reservations, call 606-432-8181.
“Capitalizing on Culture”
August 1-2, 2014
Pikeville, Kentucky
Presented by the Kentucky Heritage Council/State Historic Preservation Office (KHC), Shaping Our Appalachian Region (SOAR) and Community Trust Bancorp Inc.

Thanks also to sponsors:

Summit Engineering logo

Unless otherwise noted, all conference activities are free and will take place at:
Eastern Kentucky Exposition Center
126 Main St.
Pikeville, KY  41501
Thursday, July 31, 2014
Kentucky Main Street Program (KYMS) track: Main Street 101
for surrounding communities that participate in the statewide revitalization program.
Friday August 1, 2014
9 a.m.
– Conference call with Carol Shull, keeper of the National Register of Historic Places and manager of the Travel Itinerary Series (staff and speakers; open to the public)
10-11:30 a.m. – Welcome and introductions: Kentucky Heritage Council Executive Director and State Historic Preservation Officer Craig Potts, Pikeville City Manager Donovan Blackburn, and invited guests.
Keynote speaker: Don Wollenhaupt, National Park Service chief of interpretation and education, Southeast Region, who will discuss heritage tourism, the NPS “Discover Our Shared Heritage” Travel Itinerary series, and itinerary themes including African American history and Civil War sites.
11:30-1 p.m. – Lunch on your own in downtown Pikeville
1-2 p.m. – “Heritage Tourism and Travel: Connecting the Dots in Eastern Kentucky,” panel discussion moderated by Craig Potts. Panelists:

Wayna Adams, archaeologist and heritage program manager, Daniel Boone National Forest
Tressa Brown, KHC Kentucky African American and Kentucky Native American heritage coordinator
Jim Mallory, vice chairman, Lewis and Clark Trust Inc.
Niki Nicholas, superintendent, Big South Fork National Park
hil Osborne, president of Osborne and Associates, Lexington, and Chair of the SOAR Tourism, Arts and Heritage working group
2-2:10 p.m. – Break
2:10-3:30 p.m. – “Nonprofit Preservation Advocacy,” roundtable discussion led by Betsy Hatfield, Preservation Kentucky executive director. If the Hatfields and McCoys can get along, so can preservationists and the not-so-preservation-minded, right?  Preservation feuds – or the prospects of one – have sparked many a preservation group on the local, regional and national levels. Why do we need nonprofit advocacy and what does it take to organize one? What are the characteristics of a successful preservation nonprofit, and what are the tools for being proactive? These and other timely topics will be discussed, and a panel of preservationists representing some of the best practices in Kentucky nonprofit organizations will be on hand to share insights and answer your questions. Panelists will be:

Tim Belcher, president, Elkhorn City Heritage Council
Helen Dedman, chairman, James Harrod Trust
Bill Johnston, vice president, Blue Grass Trust for Historic Preservation, Lexington
Meme Sweets Runyon, executive director, River Fields Inc.
Don Stosberg, board member, Preservation Kentucky and nonprofit consultant

4-6 p.m. – Hatfield-McCoy Tours, free bus tours of sites associated with the Hatfields and McCoys, presented by Pike County Tourism, Convention & Visitors Bureau
5 p.m. – Preservation Kentucky reception
Dinner on your own
6-10 p.m. – Main Street Live! Pikeville Summer Concert Series. It’s ‘70s night - bring your disco duds!
Saturday, August 2, 2014     
Track 1 - for Kentucky Main Street Program managers and board members
9-11:30 a.m.
– Program updates and reinvestment statistics reporting, Kitty Dougoud, Kentucky Main Street Program administrator; “How Do They Know It’s Kentucky Main Street?,” Diane Comer, KHC public information officer; and Main Street Roundtable, featuring reports from the Detroit National Main Streets Conference.

Track 2
9-11:30 a.m. – “Cemetery Preservation and Genealogy Research and Tourism,”
presented by: Kary Stackelbeck, KHC Site Protection Program manager; Peggy Guier, KHC staff attorney; Tressa Brown, KHC coordinator of the Kentucky African American and Kentucky Native American heritage commissions; and Cheri J. Daniels, senior librarian at the Kentucky Historical Society. Eastern Kentucky’s landscape is dotted with cemeteries that are part of our collective heritage. These cemeteries are also tangible focal points of people’s efforts to connect with their ancestors and research their genealogy. Together with local repositories of historical records, these sacred spaces are a draw for potential tourists in search of their Appalachian roots. Part 1 of this session focuses on cemetery preservation and challenges of abandoned, rural and local cemeteries; relevant state and federal laws; and advocating on behalf of endangered cemeteries; Part 2 focuses on genealogical research and potential for developing genealogical tourism around local resources—including cemeteries and repositories of historical records.

Track 3
9-11:30 a.m. – Kentucky ArtPlace and Our Town
. Continuation of a May convening of ArtPlace and Our Town National Endowment for the Arts (NEA) grant recipients, hosted by Lori Meadows, executive director of the Kentucky Arts Council, to discuss opportunities to connect creative arts communities across the state. This track will showcase outcomes and plans of the NEA-awarded cities/towns as a learning community session. All are invited to share ideas, challenges and successes and discuss how entities can work together to build stronger communities and stimulate economic growth through arts and cultural engagement. This session is facilitated by the Center for Appalachian Philanthropy (AppaPhil) and will continue in the afternoon.
11:30-1 p.m. – Lunch on your own in downtown Pikeville
Keynote Plenary
1-2 p.m. – “Heritage Tourism and Place Making,”
a lively discussion with Griffin VanMeter, partner with Lexington’s Bullhorn Creative (
www.bullhorncreative.com) and Kentucky for Kentucky.
2-2:10 p.m. – Break
2:10-3:10 p.m. – “Heritage Tourism and Place Making,” a regional panel discussion moderated by Griffin VanMeter. Panelists:

Johnathan Gay, director of the Morehead State University Innovation & Commercialization Center, and chair of the SOAR Leadership Development and Youth Engagement working group
Amelia Kirby, owner of Summit City Lounge, Whitesburg
Coleman Larkin, manager of The Blue Raven Restaurant & Pub, Pikeville
Jennifer Noble, owner of Treehouse Café and Bakery, Hazard
3:10-3:20 p.m. – Break
Track 1
3:20-4:10 p.m. – “The National Register of Historic Places: A Tool for Heritage Tourism,”
presented by Marty Perry, KHC National Register program coordinator.
Track 2
3:20-4:10 p.m. – “The Loveable Mr. Muddle.”
Ubiquitous, mixed-use commercial buildings are key to creating a sense of place in our historic downtowns. Join Scot Walters, KHC Site Development Program manager, for a demonstration of Mr. Muddle, a hands-on, visual tool that demonstrates common building design issues and options for improvement.
Track 3 
3:20-5:10 p.m. – Kentucky ArtPlace and Our Town
(continued). The afternoon track will continue the dialogue, committee reporting and planning from the May session and explore next steps. These sessions are open to the original invitees as well as all others who are interested in connecting our creative arts communities across the state.
4:10-4:20 p.m. – Break
4:20-5:10 p.m. – “Money for Old Buildings: How Rehab Tax Credits Can Work for You,” presented by Scot Walters. Have an old building and want to fix it up? Learn about state and federal rehabilitation tax credits and how they can help put money back in your pocket.
Conference Hotel: Hampton Inn of Pikeville
831 Hambley Blvd.
Pikeville, KY  41501
Rooms available @ $94 (government rate) through July 23, 2014
Group Block Name:  Kentucky Main Street Conference – Pikeville
Free hot breakfast, free internet and indoor heated pool.
Google maps link:
Adjacent to the Hampton Inn is also the Hilton Garden Inn (bar and full-service restaurant)
Hilton Garden Inn
849 Hambley Blvd.
Pikeville, KY 41501

# # #

The SOAR initiative was launched by Gov. Steve Beshear and U.S. Rep. Hal Rogers in late 2013, after a stunning downturn in the coal market exacerbated historic challenges in eastern Kentucky related to unemployment and poverty.  SOAR is intended to help the region develop and put into action new locally-oriented strategies to attack persistent challenges. For more information, visit www.soar-ky.org
An agency of the Kentucky Tourism, Arts and Heritage Cabinet, the Kentucky Heritage Council/State Historic Preservation Office is responsible for the identification, protection and preservation of archaeological resources and historic buildings, sites and cultural resources throughout the Commonwealth, in partnership with other state and federal agencies, local communities and interested citizens. This mission is integral to making communities more livable and has a far-ranging impact on issues as diverse as economic development, jobs creation, affordable housing, tourism, community revitalization, environmental conservation and quality of life. 

Help set the course for preservation in Kentucky

Take the Survey graphicThe Kentucky Heritage Council is seeking public input to develop goals and strategies for the state's new five-year historic preservation plan, required by the National Park Service to help states identify and conserve historic places they consider important.

Take the Survey today to help set the course for preservation in Kentucky over the next five years.

KHC's goal is to get feedback from as many Kentuckians as possible, to find out how well communities are saving and maintaining their historic buildings and neighborhoods, and whether local officials place a priority on trying to find new uses for places such as old post offices, schools and downtown commercial buildings.

"We are trying assess whether communities are putting historic buildings and sites to work for economic growth," said Craig Potts, KHC executive director and state historic preservation officer. "For instance, do elected leaders support efforts to rehabilitate and preserve historic places so they can be used to attract new businesses, or draw tourists interested in experiencing local history in an authentic way? And how can our agency better support community development that emphasizes preserving unique and irreplaceable local assets?"

2014 Kentucky Preservation Series

Jan. 15-17, Frankfort
Creating Life on City Streets: Walkability
, presented in partnership with Preservation Kentucky, in conjunction with the annual Kentucky Main Street Program winter meeting. Keynote presenter: Jeff Speck, city planner and author of “Walkable City: How Downtown Can Save America, One Step at a Time”

March 21-22, Covington
Planning to Preserve
, presented in conjunction with the 3rd Annual Northern Kentucky Restoration Weekend, including rollout of a survey and series of public meetings to engage constituents in developing the next five-year state historic preservation plan

August 1-2, Pikeville
Capitalizing on Culture
, focusing on nonprofit advocacy, making use of historic Main Streets and community infrastructure, cemetery preservation, and identifying themes that can help the region link unique places and create heritage tourism opportunities by telling an authentic story

October 24-25, Paducah
Preservation Tools and Strategies
, nuts-and-bolts programming to assist historic building preservation at the local level, including Commission Assistance and Mentoring Program (CAMP) training for Kentucky Main Street Program and architectural review board members; real estate professional courses; and educational sessions on rehabilitation tax credits, historic sites survey, nominating sites to the National Register, and community involvement in federally sponsored undertakings

The Preservation Payoff 

Each year the Kentucky Heritage Council compiles information about the impact of historic preservation in each of Kentucky's six Congressional districts. These data sheets quantify the financial and cultural value that KHC programs such as rehab tax credits and the Kentucky Main Street Program generate in investment back into communities. This information is presented both cumulatively (statewide) and by district, and projects in each district of particular interest are highlighted.

Two documents have been created for each Congressional district based on 2012 statistics - one of general interest, and a separate data sheet showing the impressive economic impact generated by state and federal historic rehabilitation tax credit programs administered by KHC. Find these in the column at right.

Please use these to help illustrate the economic and cultural impact that historic preservation programs are having in your community!

In 2012, Annville Institute in Jackson County was listed in the National Register of Historic Places

Preservation Works: Historic Preservation Projects and Case Studies booklet coverPreservation Works

Does your legislator, local elected official, family member, friend or neighbor want to know more about historic preservation?  Would you like to learn about how current preservation projects across the state are creating jobs, attracting private investment, generating tax revenue, promoting environmental sustainability, contributing to community planning and improving our quality of life?  Then check out Preservation Works! Historic Preservation Projects and Case Studies [PDF - 976KB], produced by the Kentucky Heritage Council.  For a hard copy, e-mail Vicki Birenberg, CLG and Planning Coordinator, or call 502-564-7005, ext. 126.


... to the Kentucky Heritage Council / State Historic Preservation Office Web site.  Our mission is to identify, preserve and protect the cultural resources of Kentucky.  Heritage Council staff administer all state and federal historic preservation and incentive programs in Kentucky, including the National Register of Historic Places.  Sixteen Kentucky Heritage Council members are appointed by the governor of the state to serve four year terms on the Heritage Council.  Council members live across the state representing the citizens of the Commonwealth and engaging in historic preservation projects.Morris Fork Community Center, Breathitt County

The Heritage Council is a repository of a priceless assemblage of survey forms, maps, photographs and other images in its unique archival collection of inventories of historic structures and archaeological sites in the state.  Our rural heritage is highlighted in a variety of programs including the Kentucky Crossroads Rural Heritage Development Initiative, an rural preservation/economic development partnership with Preservation Kentucky.  The Kentucky Archaeological Survey, a partnership with the University of Kentucky Department of Anthropology, promotes the preservation of archaeological sites and educates the public about protecting these resources.

The Heritage Council seeks to build a greater awareness of Kentucky's historic places and to encourage the long-term preservation of Kentucky's significant cultural resources.  Kentucky leads the nation in the number of Preserve America communities, is fourth in the number of properties listed in the National Register of Historic Places, and administers the federal and statewide rehabilitation tax credit programs.

Recent Kentucky Heritage Council Press Releases


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KHC agency brochure
[PDF - 529KB]
NEW tax credit tools
KHC announces significant economic impact of rehab tax credit programs
Review federally funded KYTC projects and request to become a Consulting Party in the Section 106 Review process

Learn more about new Section 106 Review submission procedures, effective Monday, July 8, 2013

Economic impact of historic preservation by Congressional District

1st District
Rep. Ed Whitfield
[PDF - 275KB]

2nd District
Rep. Brett Guthrie
[PDF - 283KB]

3rd District
Rep. John Yarmuth
[PDF - 309KB]

4th District
Rep. Thomas Massie
[PDF - 215KB]

5th District
Rep. Hal Rogers
[PDF - 274KB]

6th District
Rep. Andy Barr
[PDF - 247KB]

Tax Credits 2012

1st District
[PDF - 441KB]

2nd District
[PDF - 417KB]

3rd District
[PDF - 457KB]

4th District
[PDF - 406KB]

5th District
[PDF - 413KB]

6th District
[PDF - 411KB]

External Links
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Last Updated 7/28/2014
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