Jerry's

Early roadside restaurants did not always provide a good quality, dependable meal.  Savvy business owners quickly realized that road travelers wanted reliable food in a family-friendly atmosphere.  To address this need, family-style restaurants provided quick food in a sit-down dining room.  Howard Johnson’s was one of the earliest of these types of eateries.  It was among the first restaurants to introduce a standardized look and product line.  The idea of place-product-package made restaurants in a chain look the same, which implied that a patron could expect the same quality food in a familiar atmosphere.  In Kentucky, the Jerrico Corporation established its own line of family-style restaurants with the Jerry’s chain.  This Jerry’s Restaurant located on U.S. 60 in Winchester (Clark County) typifies the standard design for the chain.